Our Custom Search Engine Marketing Services
Our Strategies are cutting edge, technically sound, and ahead of the curve
Standing Out in your local market palace is key in business,we can set you far above your business competition by optimizing your local search results.
E-Commerce SEO takes a ‘super nerd’ that has serious technical SEO chops. Luckily for you, that’s exactly who we are.
We have geeks in our lab with headsets tracking your campaigns in real time, managing burn rates, conversions, and strategies
What benefits do I get?
Demand the very Best
What problem are you trying to solve?
Why do my competitors rank higher than me on Google? I’ve been in business much longer. What does it take to get to the top?
Just because you’ve been in business longer doesn’t mean your digital marketing is stronger. In fact, a strong SEO campaign can quickly help your competition outrank you online, even if you’ve been on the top of the first page before. Below are just a few reasons why your competition may rank higher, even if their site seems worse than yours.
- Their site is more relevant, matching user intent better
By understanding which questions users are asking, or what Keywords they are searching for on Google, your competition can tailor the content of their site to the intent of the user. This makes it more relevant to the keyword searched, satisfying both their customers and Google.
- Their site is more prominent online
It’s much more than what’s on your site. Profiles on sites like Yelp, Facebook, and industry specific directories not only puts your business’ information on more places across the web, but builds a strong profile of links pointing to your site, both of which help visibility within the search engines.
- Users and Google like their site more
Not only does your content need to be easy to read and your site simple to navigate for your customers, but Google needs to be able to do the very same. If either one cannot find the information they need in a timely manner, both your human and robotic audience will favor other sites.
If you can get your business listed in the Google Maps Pack (i.e. 3 Pack, Map Pack, Local 3 Pack) you have essentially hit SEO gold. Here at Social SEO, this is what we suggest to score one of those coveted spots:
The Optimal Location: The physical location is a large component of the map pack and the closer you are to downtown or the closer the searcher is to you the more likely your listing is to show in the Map Pack. Since you can’t change the physical location of your business targeting optimized keywords in titles and categories of your website is essential.
#2 – Google My Business Profile: Ensure that your Google My Business profile is optimized and that you have exact information for your NAP (name, address, and phone number) score on your website as your Google profile. Add images that show the products, services, or concepts you provide and include informative descriptions and keyword phrases in your description to fully optimize your profile. You can also build links that point to your Google My Business profile to increase your chances.
#3 – Build Citations: Continue to build new listing profiles to increase the strength of not only your website, but also your brand name. The more links that you have pointing back to your webpage, the better. This includes reviews from previous customers. Gradually update directories that are most applicable to your service or industry.
Search engine optimization (SEO) is not a magic wand that will, with a simple wave of the hand, magically land your business website at the top of search engine results. If it were that simple, everyone could do it. There are many layers of knowledge involved in properly executed, effective SEO. Google, the world’s foremost search engine, uses more than 200 separate ranking factors to decide where a web page will place in its results. Search engine optimization is an involved, multi-level process, not a singular action, which requires expert knowledge and proper management to deliver positive results for your business.
For local organic rankings, the biggest ranking factors are as follows:
- Link Signals (backlinking)
- On-Page Optimizations
- User Behavior
- Google My Business Optimization
- Local Citations
- Customer Reviews